PEACHTREE CORNERS, Ga. — LS Cable & System USA has entered into a sales representation agreement with Cusick Electrical Sales to support the company’s commercial, industrial and residential market business across a defined Mid-Atlantic territory, effective April 8, 2026. Under the agreement, Cusick Electrical Sales will serve as an independent sales representative for LS Cable & System USA products manufactured at the company’s Tarboro, North Carolina, plant.
The territory covered under the agreement includes the entire state of Delaware; Southern New Jersey counties, including Mercer, Burlington, Camden, Gloucester, Salem, Atlantic, Cumberland and Cape May; and Eastern Pennsylvania counties, including Tioga, Lycoming, Union, Snyder, Juniata and Franklin.
Since 1957, Cusick Electrical Sales has served commercial and industrial markets, connecting manufacturers like LS Cable & System USA with distribution partners, end users and the specifying community across Pennsylvania, New Jersey, Maryland and Delaware.
The Mid-Atlantic territory covered by the agreement includes a diverse mix of industrial, commercial and infrastructure-driven demand centers. Delaware continues to emphasize manufacturing, logistics, science and technology, while Southern New Jersey is seeing growth in transportation and warehousing, health care, construction and other utility- and technology-linked sectors. In Pennsylvania, state economic development efforts are also targeting growth in energy, manufacturing and life sciences. Together, those market drivers create strong opportunities for both low-voltage and medium-voltage cable products across plant expansions, distribution and warehouse facilities, health care campuses, utility upgrades and other projects throughout the region.
This relationship strengthens market coverage and customer engagement in key regional accounts by combining LS Cable & System USA’s U.S.-manufactured cable offering with Cusick’s local sales presence and long-standing market relationships. Under the agreement, Cusick will promote and market LS Cable & System USA products to customers in the territory, support quotations and order development, maintain customer relationships, and provide market feedback and product price analysis to LS Cable & System USA.
“Cusick Electrical Sales brings the kind of regional knowledge, customer access and commercial focus that aligns well with how we support growth in targeted markets,” said Francis Kelly, C&I Regional Sales Manager at LS Cable & System USA. “This agreement expands our ability to connect with customers in the territory and reinforces our commitment to responsive, market-driven support for commercial, industrial and residential applications.”
“We’re proud to represent LS Cable & System USA and support the company’s growth in our market,” said Tony Milia, president of Cusick Electrical Sales. “Their U.S. manufacturing presence, product offering and long-term commitment to serving customer needs make this a strong fit for our team and the partners we support throughout the region.”
The agreement covers LS Cable & System USA products manufactured at its Tarboro plant and establishes a framework for ongoing sales, customer development and market support throughout the territory. LS Cable & System USA will provide marketing materials, product information and ongoing sales support, while Cusick Electrical Sales will lead local promotion and customer engagement efforts within the covered region.
Cusick Electrical Sales is a manufacturers’ representative firm serving the Pennsylvania, New Jersey, Delaware and Maryland region, providing sales, marketing and technical support for electrical products. The company represents leading manufacturers and works with distribution partners, contractors and engineers to deliver solutions across the commercial, industrial, and power and energy sectors. cusicksales.com
LS Cable & System USA is a US manufacturer and supplier of electrical products serving the commercial, industrial, renewable and utility markets. The company manufactures medium-voltage cable, low-voltage power cable and busway solutions in compliance with U.S. industry standards. lscsusa.com